SEO FOR SOLICITORS
For solicitors and law firms looking to attract new clients, upgrading, and investing in your SEO strategy is key. Search Engine Optimisation (SEO) is where your website is edited to incorporate keywords so that it ranks highly on Google when people are searching for your services.
Because the legal profession is such a competitive area, it means ranking highly on Google is more important than ever. Our SEO for solicitors expertise helps you to boost your visibility and reach new clients.
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WHAT IS SEO FOR SOLICITORS?
Nowadays if people are looking for a product or a service, they’ll usually search for it online and search engine sites like Google, Yahoo! and Bing are there to help you. Search Engine Optimisation (SEO) is all about getting your website to rank higher on these search engine results pages (SERPs) so that you can attract new clients and in-turn make a profit.
Some methods are simple, other methods take more time that SEO experts like us here at Egnetix Digital can help you with. SEO can be effective if you choose the right person to implement it for you.
IMPORTANCE OF SEO FOR SOLICITORS
If you’re a solicitors firm, implementing a robust SEO strategy may not be on top of your to-do list. But without a good SEO strategy in place, it’s likely no-one will be able to find you on Google.
Studies have shown that by appearing on the first page of google, you get twice as many click throughs than if you are on the second page, and that figure only increases further if you’re on the third. By ranking high on Google, you are not only visible to potential clients, but you also maximise the opportunity to turn those leads into clients.
Without an SEO marketing strategy, you could be losing out to your competitors. SEO could be your only opportunity to attract new business so it’s important you act now.
KEYWORD RESEARCH FOR SOLICITORS
For solicitors and legal firms, keyword research is an incredibly important part of your SEO marketing strategy as it enables prospective clients to find you more easily. You could have the best website in the world but without keywords, no one will see it and that means no one will read it.
Here at Egnetix Digital, we can help you with all aspects of your keyword research. With over 9 years’ experience within the industry, we can help you understand where to improve and how to reach new clients through keyword research.
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LOCAL SEO FOR SOLICITORS
People search online for everything these days, including legal assistance. If your SEO plan doesn’t include local SEO terms, you could be missing out on local business.
There are thousands of solicitors and legal firms across the country, but how many are there in your local area? Updating your SEO terms to include your geographical location will mean more clicks and, eventually, a higher rank on Google.
If you are ranking high for solicitor searches in your local area, then it will pay off overall. When people search for solicitors on Google, and Google knows where they are in your area, it will show them localised results without them even typing it in! For example, type in ‘divorce solicitors’ on Google, and if the site knows where you’re based it will deliver results based on that. This means that by focusing your ranking well for local terms like ‘Kent solicitors’ you can appear in generic searches without having to try to outrank the competition.
WHAT DOES FIRST PAGE RESULTS MEAN FOR SOLICITORS DOING SEO?
There are millions of web pages out there, but none are more important than search engine results pages (SERPs). SERPs are web pages thrown up by Google when users search for something online using a set of specific search terms and phrases (keywords). Over 90% of people never look past page 1 on search engines.
It’s not just appearing on the first page that matters either – your goal should be to rank your website in the top 10 results as this also affects click-through rate.
That’s why it’s more important than ever to invest time and resources into your solicitor SEO strategy.
If you want your business to do well, attract more clients and drive revenue you need to be discoverable on Google. First page rankings are vital to driving traffic to your website and here at Egnetix Digital, we are experts in the SEO field for solicitors, so whether you’re looking to appear on the first page of Google or want to be number one we can help you achieve success.
CONTENT CREATION FOR SOLICITORS
One of the main goals of SEO for solicitors is to attract more web traffic through increased visibility on search engines. Any content you create should be high quality and should target exactly what it is that clients and potential clients are searching for.
High quality content is vital in encouraging links and getting a positive response from visitors. Factors such as how long web-users spend reading your content is picked up by search engines like Google – the longer they spend on your website, the more credible you are seen to be, and the higher you will start to rank on Google.
By creating a blog on your site, or showcasing some of your recent cases, you will start to attract potential clients. And, as traffic to your site increases, your search rankings will too and you will soon become the go-to source for legal needs in the area.