SEO FOR FINANCIAL SERVICES
The financial services industry is rapidly changing, and the sector is rife with new, and young companies offering new technology and various solutions which is why older, more traditional firms need to evolve to thrive in the digital age.
Word of mouth and client recommendations are still important but having a smart and impactful SEO strategy in place for your financial services is key to attracting more new customers.
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THE IMPORTANCE OF SEO FOR FINANCIAL SERVICES
The main goal of SEO is to rank highly on Google when potential clients search for words relating to your products and services. The higher your site appears on search engines, the more likely you are to attract visitors and turn them into paying customers.
According to research, almost 95% of sites listed on the first page of search engines gain the most organic traffic, that means that when you have a smart SEO strategy you can increase your chances of ranking higher in search engine results when someone googles terms relating to your financial services.
IMPORTANCE OF SEO FOR FINANCIAL SERVICES
SEO is important because it helps to boost the online visibility of your financial services business.
Word of mouth, social media and paid marketing all help with visibility, but the great thing about SEO is that it will continue to drive customers to your website time and time again when set up correctly.
If you want to attract new customers, you need to ensure you have a strong website that is fully optimised for search engines.
You could have the best financial services firm in your area, but if no-one can find your website then you’re wasting your time. With the appropriate SEO tactics in place, you can remain competitive in an otherwise saturated landscape.
KEYWORD RESEARCH FOR FINANCIAL SERVICES
Keywords are a set of words or phrases that users type into Google when searching for a product or a service. They help Google to determine how relevant your website content is in relation to what your potential customers are searching for.
Keywords on your website should be relevant to your products and services. Being specific with your keyword choices will not only allow you to rank more highly on Google, but it will also bring potential clients to you.
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LOCAL SEO FOR FINANCIAL SERVICES
Local SEO is a set of strategies used to optimise your business’ online presence in a specific geographic location. For example, someone could be searching for ‘financial services near me’ or ‘financial services in Leytonstone’.
Optimising your local SEO strategy is incredibly important for financial services as almost half of all searches performed on Google are people looking for area-specific information. If your financial services aren’t optimised for local, then you could be missing out on leads.
WHAT DOES FIRST PAGE RESULTS MEAN FOR FINANCIAL SERVICES IMPLEMENTING AN SEO STRATEGY?
There are millions of web pages out there, but none are more important than search engine results pages (SERPs).
SERPs are web pages shown by Google when users search for something online using a set of keywords, and with almost 95% of people never looking past page 1 on search engines it’s now more important than ever to upgrade and invest in your SEO.
Investing in your website and SEO will ensure that you can be found on search engines. This will give you immediate exposure, gain you more customers, and ensure you stay ahead of the game time and time again.
Here at Egnetix Digital, we are experts in SEO for financial services so whether you’re looking to be number 1 on Google or just number 1 for local searches, we can definitely help through a variety of on and off-page tactics.
CONTENT CREATION FOR FINANCIAL SERVICES
As Bill Gates once said: “Content is king.” And that still reigns true. For SEO that means that the better your content is, the higher you will rank on search engine results pages.
Content creation is a clever asset for your SEO strategy. Although you won’t see results overnight, if you are consistent with it you will see a big uplift in organic visitors over time.
When you attract more organic traffic to your website, Google picks up on it and gives you an increased ranking. This is because Google wants to provide users with the best quality results possible so that they continue to use Google for their searching needs.
Content should be unique, innovative, and top quality and provide appropriate and beneficial material to your target audience to help you find new leads and clients. Well-written content will help to establish your firm as a trustworthy source of information, and you are more likely to get potential clients reaching out to you when they need guidance or support.
By creating a blog or news page on your site, or highlighting some of your recent work with clients, you will start to attract new business. And, as traffic to your site increases, your search rankings will improve, and you will soon become the go-to person for financial services in your area.