SEO FOR ESTATE AGENTS
Digital marketing for estate agents has changed since the covid-19 pandemic, with a dramatic increase in the amount of people searching online for property listings. While having your properties listed on third-party property sites such as Rightmove and Zoopla is all well and good, ensuring your estate agency ranks high on Google is key to getting more leads and conversions.
For estate agents to rank high on Google search, you need to invest in your SEO strategy. Having a well-optimised and implemented SEO strategy will ensure that your listings rank high on search engines when prospective buyers, tenants, and sellers search online allowing them to click through and get in touch.
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WHY CONSIDER SEO FOR ESTATE AGENTS?
When you use the right SEO methods (also known as ‘white hat’ methods), you improve your website’s position on a search engine results page (SERP) which can lead to organic site traffic and turn leads into sales.
According to research, 95% of all sites listed on the first page of SERP gain the most traffic, this means that when your SEO is optimised, you can increase your chances of appearing higher in search engine results when someone googles “estate agents in my area”.
IMPORTANCE OF SEO FOR ESTATE AGENTS
Estate agents today can no longer rely on foot traffic, or recommendations from previous clients to gain leads and conversions. Nowadays, most property sales and rentals originate from someone searching online for a property that meets their requirements.
If you want to attract potential buyers, vendors, tenants, or landlords, your website is key – and ensuring it is optimised for search engines is vital in this process.
You could have the best-looking website in your location, but if no-one can find it online, you’re missing out. With a properly optimised SEO strategy in place for your business, you will drive traffic to your site, bringing more leads and conversions.
KEYWORD RESEARCH FOR ESTATE AGENTS
There are several steps to improving SEO for estate agents, including keyword research. Our Kent based SEO team has a wealth of experience in improving SEO for estate agents and property management companies throughout the UK.
Keyword research is incredibly important for your site’s SEO because it allows you to understand exactly what your audience is searching for. At Egnetix Digital, we often come across business owners who use a certain set of words to describe their services, while their target audience uses something completely different. As a result, potential customers couldn’t find those websites because of a mismatch in keyword use.
With over 9 years’ experience within the industry, we have a huge amount of keyword research under our belt to help you understand where to improve, how to reach your audience, and find new and relevant topics to cover. We have all the necessary tools available to ensure your business stays ahead of the competition.
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LOCAL SEO FOR ESTATE AGENTS
Local SEO is when someone uses a search engine to find a service, business, or information relating to a geographical location. For example, someone could be searching for ‘estate agent in Kent’ or ‘letting agency in ME7’.
Optimising your local SEO can have a huge impact on your business. This is especially true if you live in a big city, or large town that has a breadth of estate agents to choose from. Three quarters of internet users won’t look past the first page of search results, so it’s important you optimise your local SEO to help you increase your online presence, bring more leads to your business, and boost your credibility with potential clients.
WHAT DOES FIRST PAGE RESULTS MEAN FOR ESTATE AGENTS DOING SEO?
Over 2 million property-related searches are made in the UK every month, and over 90% of people never look past page 1. This is why it’s so important to have your website rank as highly as possible.
Ensuring you get first page results will not only give your business immediate exposure, but it will also get your estate agents more business too and ensure you stay ahead of the competition time and time again. According to research, being on the first page of Google captures 71% of web traffic, and being on the second, or third this figure drops dramatically to around 6%. This decline is just one indicator of how important it is to get your estate agents on the first page.
Getting on the first page of Google is not only a common goal for many estate agents, it’s also an achievable one. Here at Egnetix Digital, we are experts in SEO for the property industry so whether you’re looking to be number 1 on Google or just on page 1, we can definitely help!
CONTENT CREATION FOR ESTATE AGENTS
With a robust SEO strategy in place, we can then assist you with generating the best in class SEO-friendly content to attract new business. Our content copywriting service focuses on handpicked keywords to drive results.
Our team of writers has expert knowledge in creating content for estate agents, covering a variety of topics about the property market, mortgages, DIY tips and many more to get traffic onto your website, get you engaging more with prospective clients, and get you more organic leads.