SEO FOR DENTISTS
Thinking about what type of SEO is required for a dentist? The way people search for dentists has changed in recent times, with a huge increase in online searches. Most prospective patients usually don’t look beyond the first page of Google results, so sites that don’t rank high are often overlooked.
For dentists to rank highly on Google, you need to invest in your SEO strategy. Having a thorough SEO strategy ensures that your business ranks highly on search engines with new and existing clients, allowing them to click through and get in touch.
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WHY DO DENTISTS REQUIRE SEO?
SEO stands for Search Engine Optimisation. Simply put, it’s the process of helping your practice website rank higher in search results on sites like Google, Yahoo! and Bing. When you use white hat SEO methods, your website’s rank improves on search engines, and you stand a better chance of attracting new clients to your site.
Boosting search engine rankings is a complex process.
Some methods are simple, such as optimising keywords in copy, or updating contact information and codes in your website. Other methods take more time that SEO experts can help you with.
IMPORTANCE OF SEO FOR DENTISTS
If you’re a dentist, SEO may not be top of your priority list. Without SEO, it’s highly likely no-one will be able to find it.
Research has shown that the top search results on Google account for almost 70% of all clicks. If your dental practice achieves this ranking, it not only means more visibility, but it also means more leads and in-turn, more patients for your practice.
It’s likely that your competitors already have invested in a robust SEO marketing strategy, and, without one you could be losing out on new business. SEO could be your only chance to get in front of prospective patients who turn to the internet to research dentists in the area.
If your competitors haven’t invested in a robust SEO marketing strategy, then this is your opportunity to get ahead of the game and attract new patients to your practice before they get the opportunity.
You already know that your practice is the best one in the area. With a fantastic-looking website and great SEO, you can prove it.
KEYWORD RESEARCH FOR DENTISTS
Prospective patients search for dentists, but they also search for specific treatments too, and this is why keyword research is an incredibly important part of your SEO strategy. Keyword research allows you to see exactly what it is your patients are searching for and here at Egnetix Digital, we can help you with that.
With over 9 years’ experience within the industry, we have a huge amount of keyword research under our belt to help you understand where to improve, how to reach new and existing patients, and find new and industry-relevant topics to cover ensuring that your practice always stays one step ahead of the competition.
As well as analysing your web pages, we also look at keyword search volume for your dentist practice too to ensure that you show up in the right places.
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LOCAL SEO FOR DENTISTS
LOCAL SEO FOR DENTISTS
When it comes to oral health, people tend to look for local providers online. If your SEO plan doesn’t include local SEO tactics, you could be missing out on these leads to target specific geographical areas.
Optimising and investing in your local SEO strategy can pay dividends. This is especially true if you live in a key city or town with a lot of foot traffic that has plenty of dentistry practices to choose from. 75% of users don’t look past the first page of search results, so it’s important that you optimise your local SEO to help you reach your local consumer base.
WHAT DOES FIRST PAGE RESULTS MEAN FOR DENTISTS DOING SEO?
Over 90% of people never look past page 1 on search engines, which is why it’s more important than ever to maximise your visibility. One way this can be done is through implementing a robust SEO strategy for your dentist practice.
Optimising your website will ensure that you’re more discoverable on search engine results pages. This will give you immediate exposure, gain you more patients, and ensure you stay ahead of the curve time and time again.
Here at Egnetix Digital, we are experts in creating bespoke plans for Dental Practices so whether you’re looking to be number 1 on Google or just on page 1, we can definitely help through careful on and off-page SEO tactics.
CONTENT CREATION FOR DENTISTS
The main goal of SEO for dentists is to attract more paying customers through increased search engine visibility. However it doesn’t have to be. For a credible dentist, your SEO strategy should also be about building brand equity and credibility as much as increasing revenue.
Content creation is one way to do that by blogging with dental care tips, or showcasing some of your work, you will start to attract potential patients. As traffic grows to your website, your search rankings will also increase, and you will become the go-to source and first choice for those looking for dentistry services in your area.
At Egnetix Digital, our content creation service focuses on handpicked keywords to drive results. We have expert knowledge in the dentistry field and can create engaging posts time and time again to get you more organic leads and have you climbing that SERP ladder.