SEO FOR CAR DEALERS
Everyone that buys a car is different. Some people are searching for a specific make and model, some want to support local businesses, and some want to be guided by you. But no matter what their differences, they all have one thing in common: they are all using the internet for research.
Nowadays, most people searching for new cars use search engines to find the right car dealer. The dealers they find are the ones that have optimised their website for search engines. If you’re thinking “Is SEO for Car Dealers?” then you’ve definitely come to the right place.
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WHY DO CAR DEALERS REQUIRE SEO?
SEO stands for Search Engine Optimisation and is the practice of optimising your website’s online traffic and ranking in search engines like Google so that you can reach new consumers as they are in-market.
Since the car sales business is so vast and varied, to deliver the best SEO services, we first need to understand your business for us to get it to rank higher on Google. By understanding your business, we can help you improve your SEO strategy, and assist you with attracting new customers.
According to Google, the typical car shopper only visits two dealerships when they’re searching for a new car. That means it’s even more vital for car dealerships to rank high in Google search results.
IMPORTANCE OF SEO FOR CAR DEALERS
SEO is important because it helps to boost the online visibility of your car dealership. Long gone are the days where people had the time to browse through pages and pages of search results, now they want the information instantly.
In fact, three quarters of all search engine clicks go to the first three results, which is why SEO for car dealers is so valuable.
If you want to attract new customers, you need to ensure you have a strong website that is fully optimised for search engines. When you rank higher in Google, you grab more attention and get more clicks, which ultimately translates to sales.
KEYWORD RESEARCH FOR CAR DEALERS
Across SEO keywords are words or phrases that users type into Google when searching for a product or a service. They help Google to determine how relevant your website or a particular page across your website is, in relation to what your potential customers are searching for.
For car dealers, keywords are incredibly important to attract the right customers.
Broad keywords are all well and good, but your website needs to consider broad competitive keywords alongside less competitive niche keywords. It’s for that reason we will help you to focus on those niche keywords that can help you move the needle across your business.
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LOCAL SEO FOR CAR DEALERS
Local SEO strategies involve targeting search queries with a geographical location, rather than more generic terms. For example, someone could be searching for ‘second-hand BMW 5 series in Kent’ or ‘Audi A3 near me’.
Local SEO is incredibly important for your car dealership. By optimising your local SEO strategy, you can maximise your leads and sales.
WHAT DOES FIRST PAGE RESULTS MEAN FOR CAR DEALERS IMPLEMENTING AN SEO STRATEGY?
The most successful car dealerships can be found at the top of search engine results pages (SERPs), but they don’t appear there by chance. In fact, these car dealerships have invested in a smart SEO strategy that incorporates many factors to ensure they rank as highly as possible.
Your car dealership needs to do the same to stay relevant. If you are unsure how you can do this, get in touch with us here at Egnetix Digital.
Here at Egnetix Digital, we are experts in delivering SEO for car dealerships whether modern or classic. Whether you’re looking to be number 1 on Google or just number 1 for local searches, we can definitely help through a variety of on and off-page tactics. We have helped plenty of local and national businesses with their online marketing and SEO.
CONTENT CREATION FOR CAR DEALERS
As Bill Gates once said: “Content is king.” And that still reigns true.
Since people are always looking for information about cars and dealerships, you need to make sure that you have plenty of fresh, relevant content to rank higher on search engine results pages.
Adding up-to-date images and information relating to the latest cars you have in stock is important, but so are blog posts and news pages. Here at Egnetix Digital we can help you create best in class content that covers relevant topics in the industry and your local area.
When you attract more organic traffic to your website, search engines are able to pick up on it giving your website a boost. This is because they want to provide users with the best quality results possible so that they continue to use them for their searches.
Content should be unique, innovative, and top quality and provide appropriate and beneficial material to your target audience to help you find new leads and clients. Well-written content will help to establish your dealership as a trustworthy source of information, and you are more likely to get potential customers reaching out to you when they are looking to upgrade their car or need assistance with their current one.
By creating blog posts related to your industry, that’s relevant and unique, you can gain new customers and become the go-to car dealership in your area.