SEO FOR ACCOUNTING FIRMS
For accounting firms to attract new business, a robust SEO strategy is key. Search Engine Optimisation (SEO) is where your website is strategically modified to focus on your target audience and the type of queries they type into Search Engines, to attract them to your website and business to consider your services.
Because accountancy is an incredibly competitive industry, it’s important that all marketing channels are taken advantage of. With SEO for Accounting Firms this means strategically ranking highly on Google is incredibly important for your most important keywords.
Here at Egnetix Digital, our SEO expertise for accounting firms helps you to boost your visibility and reach new and existing clients.
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WHAT IS SEO FOR ACCOUNTANTS?
SEO stands for Search Engine Optimisation and is the process of refining your online presence so that you can be found more easily on search engines like Google. The goal is to be one of the top sites listed when potential clients search for specific words relating to your practice. The higher your site appears on search engines, the more likely you are to attract visitors and turn them into paying clients.
Improving your ranking on search engines can be a long journey with some methods simplistic and others more complex. This is exactly where SEO experts, like Egnetix Digital can help you.
IMPORTANCE OF SEO FOR ACCOUNTING FIRMS
When it comes to marketing your accounting firm, SEO is essential as it can help you get targeted in-market traffic from search engines. This means they’re highly engaged and likely ready to purchase your product or service more so than any other marketing channel.
Users trust search engines, and research has shown that a top spot in search engine results pages accounts for around 70% of click throughs as it signals that your website is trusted and credible. To put it simply, the higher you rank in search engine results pages, the more likely you are to get clicks to your website and turn visitors into new customers.
Without an SEO marketing strategy, you could be losing out to your competitors. SEO is a great foundation for your business to attract new business so it’s important you act now to stay one step ahead of the game.
KEYWORD RESEARCH FOR ACCOUNTANCY BUSINESSES
Keywords are the terms or phrases that prospective clients type into search engines to search for accounting firms. Researching and optimising your website for keywords can help you to understand exactly what it is your target market is searching for and help you to attract new customers to your business by ranking higher on search engines.
Here at Egnetix Digital we have over 9 years’ experience within the industry, with a proven track record of keyword research to help you reach new customers and help you find new, industry-related topics for content creation so that you can ensure your business always stays one step ahead of any competition.
As well as analysing your web pages, we also look at keyword search volume for your accounting firm too to ensure that you show up in the right places for the right keywords.
Get Your Free SEO Audit NowHave a freelancer SEO expert let you know what an SEO strategy would look like for your business to drive growth!
LOCAL SEO FOR ACCOUNTING FIRMS
Local SEO is an incredibly powerful tool for accountancy firms. 46% of all Google searches are looking for local information, which means if your accounting firm isn’t optimised for local search, you could be missing out on potential leads who are ready to use your business.
To put it simply, local SEO is important if you want your accounting firm to stay relevant.
Improving and advancing your local SEO strategy can pay dividends. This is remarkably true if you live in a big city or town with a lot of foot traffic that has plenty of accountancy firms to choose from. Since 75% of users don’t look past the first page of search engine results pages, that means it’s important that you optimise your local SEO to help you reach your local consumer base.
We look across your entire website and ensure we deliver you with bespoke local SEO strategy for you to benefit.
WHAT DOES FIRST PAGE RESULTS MEAN FOR ACCOUNTING FIRMS DOING SEO?
There are billions of web pages out there, and thousands of accountancy firms. But no pages are more important than the ones available to search engines.. Search engine results pages are a set of websites that google shows users who search for a specific service or product using a set of keywords. And, since over 90% of all users never look past page 1 on search engines, it means it’s more important than ever to maximise your firm’s ranking on them.
The main way this can be done is through implementing a robust SEO strategy for your accounting firm.
Being visible on the first page of Google search provides your accounting firm with plenty of benefits. By implementing a robust and smart SEO strategy, which is what a top page result indicates, your firm becomes more visible to the market giving you immediate exposure and gaining you more clients.
Here at Egnetix Digital, we are experts in the field of SEO for accounting firms, so whether your goal is to be number 1 for local accountancy services or is to rank on the first page for nationwide searches, we can help you with all your SEO needs.
CONTENT CREATION FOR ACCOUNTING FIRMS
One of the main goals of SEO for accounting firms is to attract more web traffic through increased visibility on search engines. One way your firm can do that is through content creation.
It’s likely that if you run an accounting firm that you don’t have much experience with content creation, however it’s a great way to bring in new business and improve your authority.
Content should be high quality and provide relevant and useful information to your target audience to help you find new leads and clients. Well-written content will help to establish your firm as a credible source of information, and you are more likely to get potential clients reaching out to you when they need advice or assistance.
By creating a blog on your site, or highlighting some of your recent work with clients, you will start to attract new business. And, as traffic to your site increases, your search rankings will improve, and you will soon become the go-to source for accountancy needs in the area.