141% YoY traffic growth for an animation studio

The Challenge

Our client, a dynamic animation agency, sought to continue their impressive growth in organic search traffic and leads. 

When Egnetix Digital first partnered with this client nearly four years ago, they had no SEO presence. Through strategic efforts, we elevated their visibility, making them the top-ranked business for key terms like “animation agency” and “motion graphics agency,” and more which significantly boosted their lead generation. 

The ongoing goal was to further enhance their online presence to ensure a steady flow of business leads for future proofing the business and its revenue growth. For this client, maintaining top positions for specific keywords was crucial as these rankings directly drove their business leads.

The Solution

To sustain and build on the growth, Egnetix Digital crafted a comprehensive SEO strategy aimed at driving the additional growth this particular client wanted to see. Our approach was focused on implementing an SEO strategy that was focused on ensuring the client would reach their targeted audience. Key aspects of the SEO strategy included:

• High Intent Service Pages: We created service pages specifically designed to attract their targeted audience based on their needs, making it easier for potential clients to find relevant information. The great aspect about these types of pages is that the audience intent to convert is high when they find their way to a service page. So these pages are highly important.

• Long-term Content Strategy: By supporting the animation agency with a robust content plan focused on building online authority and expertise (EEAT), we helped them become a trusted resource in their field. And this very much continues to grow.

• Link Building Strategy: A strategic link-building campaign was implemented to enhance the agency’s online authority and visibility. This aspect of the strategy has supported the client with elevating their overall online authority.

• Internal Linking: Over time, we executed extensive internal linking projects to interconnect various parts of the website, strengthening overall SEO efforts.

• Structured Schema: Implementing structured schema across the site improved their website’s integration with Google, making it easier for search engines to understand and display the site’s content.

• Video Platform Utilisation: We ensured the client maximised their presence on video platforms where their animations were posted, boosting SEO rankings and exposure. As an animation agency they hand tonnes of content in the form of videos that could be utilised to showcase their work, so these were utilised across various video platforms such as YouTube, Vimeo, DailyMotion and more. Uploading these videos to the platforms and creating business profiles supported the business with further improving their overall online authority.

• Author Pages: Prioritising the creation of author pages helped enhance the credibility of the information provided, contributing to better user trust and engagement. Coupled with the other tactics of the SEO strategy, the author page really helped to put a face and name to the business and content being created so it had more credibility. They’re now very much benefiting from this based on their traffic results being driven into the business.

The Results

The outcomes of our SEO efforts were substantial for this particular client who’s an animation agency. Not only have we started their SEO journey from scratch, we’ve continued to help it thrive by forging a relationship that spans 4 years and continues to grow. Our SEO strategy has been so effective, we’ve managed to drive the following SEO results:

• 141% increase in users from organic search traffic.
• 130% increase in sessions from organic search traffic.
• 229% increase in engaged sessions.
• 42% increase in engagement rate.

These impressive results not only highlight the success of the SEO strategy but also underscore the importance of continuous, targeted efforts in maintaining and improving online visibility and engagement for a specialised animation agency.