Established Classic Car Automotive Business Increases Leads Engagement by 124%+

The Challenge

A well-known classic car business, specialising in Jaguar E-Types 1, 2, 3 from the 1960s, wanted to boost their online presence and get more people engaging with their website. Even though they were already an established business in the automotive world, their aim was to keep their SEO performance strong and growing, avoiding any regression in their SEO performance. 

Their goal was to achieve a 10% year-over-year growth in key analytical metrics and interactions like traffic, phone calls, email enquiries, and contact form submissions.

The Solution

In response to the client’s need for increased visibility and engagement, Egnetix Digital developed a comprehensive SEO strategy aimed at propelling user interaction and traffic far beyond the initial growth targets. 

This strategy was rooted in a deep analysis of the client’s current online presence, identifying key areas for improvement and leveraging specific SEO practices to maximise reach amongst their target audience. Key initiatives included:

• Content Enhancement: By curating rich, engaging, and highly searchable content, we targeted both car enthusiasts and potential buyers, making it easier for them to discover the client’s offerings.

• Local SEO Strengthening: We focused the client’s local search credibility through strategic placements and updates of business citations. This was important to ensure they could build their authority locally and beyond drawing in a geographically targeted audience.

• On-page Optimisations: Every piece of existing content was meticulously refined to ensure optimal performance, with updates to crucial service pages to align with the latest SEO standards.

• Internal Linking Projects: To create a cohesive website structure, small-scale internal linking projects were implemented periodically, connecting various content elements across the site to enhance overall SEO impact.

The Results

The strategic enhancements implemented by Egnetix Digital led to a remarkable increase in the client’s web traffic and user engagement:

• Organic Search saw a 25% rise in user traffic indicating higher visibility and more effective engagement with potential customers. (Image below of Organic Search Traffic Increase)

The improvement in traffic directly contributed to a significant uptick in user interactions:

• There was a dramatic 124% rise in contact form submissions, showing increased user interest and potential sales leads.

• Phone number clicks on the website escalated by 19%, facilitating more direct communication for the business with customers.

• Email interactions on the website increased by 10%, enhancing efforts for consumers to email the business directly.

These results not only met the client’s expectations but substantially exceeded them, demonstrating the effectiveness of a targeted SEO strategy in the competitive automotive market.